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Why Out-of-Home Advertising?
That’s Where The People Are.
It’s that simple. According to The Arbitron Outdoor Study (2005), we are spending more time driving in our cars and walking in our cities than ever before. Hence, in greater numbers and for longer periods, America is exposed to outdoor advertising.
Average 51-Minute Daily Commute* Means More "FACE TIME" with Outdoor.
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*Source: Arbitron Outdoor Study - Multi-market (75 market total) 2005 Release 2 (12 months only)
Why Now?
Because technology is advancing rapidly with gadgets like DVR’s, Satellite Radio, MP3 Players, etc. These new technologies are resulting in the fragmentation of traditional media outlets and are making it easier for audiences to tune out a message with the click of a button. The demand for OUTDOOR is increasingly high and with new technologies the industry continues to grow. Outdoor advertising is the one remaining mass medium.
Out-of-Home is a Must See.
Unlike other media, it can not be turned off, zapped through or avoided. OOH provides non-invasive yet impactful and effective presence while the advertiser remains in control of ad placement. Outdoor media makes the ad-to-consumer connection and delivers advertising messages to the right audience at the right time!
"According to a recent study by Nielsen Media Research, more than half of digital video recorder users fast forwarded through commercials while watching prime-time network fare. Today, over 111.4 million U.S. TV households own DVRs. Studies indicate that DVRs are used frequently among people ages 18 to 49, 42% of prime-time TV was time-shifted instead of watched live. Among DVR households, viewership of the typical prime-time show increased by 73% when people who have watched it within three days are included, yet the commercials’ viewing goes up only 32% meaning more than half of digital video recorder users fast forwarded through commercials while watching prime-time network fare. Today, over 111.4 million U.S. TV households own DVRs. Studies indicate that DVRs are used frequently more than half the DVR viewers avoided ads."
- "Half of DVR users skip ads, study says" , June 1, 2007, AJC
Continuity and Frequency.
Out-of-Home fills the gaps!
Out-of-Home provides continuity and frequency, creating consistent exposure that is critical to the success of a campaign.
•Fills media "gaps": Out-of-Home provides coverage to complement an existing media schedule.
•"Top-of-mind" awareness: Continuous exposure and multiple impressions build brand awareness.
•Increases campaign efficiency: Out-of-Home ties all the media efforts together – making it more efficient.
Why USA Outdoor Media?
- We Deliver Audience. Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistantly each day.
- We Deliver Service. We are committed to delivering research and information that helps tailor-make a program to achieve your marketing objectives. We are committed to the "after-sale," following your program through success.
- We Deliver Media. Suburban bulletins and mall displays, urban shelters and bus kings and everything in between – from billboards on the highways entering major cities, to rail systems connecting bedroom communities, to downtown centers.
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